Short answer: Rose Strategy is the operating partner for professionals launching and growing their own business.
I’m not great at the whole self-promotional thing. In fact, friends and family are often shocked to find out this is what I do, or ask, “Wait, what do you actually do again?” So this page is the answer: a snapshot of my work to date and how I could help you.
Is this for you?
I work primarily with B2B professionals in financial services, independent consulting and advisory. You might be:
A business owner running both front and back of house, and overwhelmed by how much work actually needs to get done outside of client work.
A corporate professional with years of expertise, building an independent practice alongside your job. You want to start building the business, but don’t have enough hours in the day to move it forward. You need someone executing in the background while you do your day job.
If either sounds like you, we should chat.
In short: I help professionals who need a project partner for all of the marketing, strategy and operational burdens that owning a business brings.
More Specifically, what I can help with
My work is varied, and I don’t fit neatly into a box. It tends to fall into five areas:
1. Brand and business foundations
Getting a landing page live, setting up and optimising LinkedIn/ social profiles, and building the groundwork for how you show up online to your target clients.
2. Client acquisition
Refining your target client, sharpening your messaging, and taking it to the channels where your market actually spends time.
3. Lead generation and nurture
Lead magnets, email courses and email sequences that capture website traffic and turn it into conversations.
4. Content and social strategy
Content pillars, positioning and ongoing posting, so you know what to say and where to say it.
5. Systems, AI and operations
Building the CRM, and marketing automation such as a personalised Claude system for monthly strategy, so the work doesn’t depend on you having spare hours.
Where it’s useful, I also do research and pitch support: product and market research, competitive positioning, pitch decks and supporting design.
Projects to date
Independent accounting practice
Built the brand foundations (landing page, brand identity, tone of voice and social setup), set the social strategy and content pillars.
Solo bookkeeping practice
Created the CRM, refined the target client and messaging, set up channel strategy, and brought in the first clients.
Wellness practitioner
Designed an email course and nurture sequence to convert high-intent clients from the website.
Financial services firm
Built a lead magnet and email course for lead capture, social media strategy consulting and a personalised Claude system that automates monthly marketing strategy.
AI startup
Ran weekly content for awareness, delivered product and market research for competitive positioning, and created the pitch deck and design collateral.
There you have it, ultimately, some very varied tasks but all sitting under the umbrella of ‘you have the business, now let’s get it in the market and your clients in the door.’
Let’s talk
If you need a partner to carry the projects you don’t have the hours for, let’s chat. Get in touch below!
